A Brief Overview
The brands who put their trust in us include: Besins Healthcare, Chugai Roche, Pfizer UK, Pfizer Global, Orifarm and ALK Lung Cancer UK. Due to client confidentiality we can’t showcase all case studies online but here’s a brief taster. We can share our more detailed portfolio face-to face. Please get in touch to find out more.
Women’s Health
Just one of many examples of our team’s experience in womens health, Menopause Unmuted was created to educate both patients and healthcare professionals. Aimed at demystifying menopause symptoms, treatment options, and wellness strategies, the campaign seeks to foster a more informed and supportive healthcare environment, ultimately enhancing patient care and quality of life for women.
Oncology
A strategic campaign aimed at raising awareness of oncology genomic testing among cancer patients and caregivers. With the goal of informing patients about the benefits of genomic testing in personalised cancer treatment plans, the campaign leveraged various educational materials and communication channels to increase knowledge, reduce apprehensions, and empower patients in their treatment journey.
Cardiovascular
Localising global pharmaceutical marketing assets, showcasing how a leading pharmaceutical company successfully harmonised global brand messaging with local market sensitivities to enhance efficiency and relevance. The initiative demonstrates a synergy between maintaining the integrity of global branding while tailoring approaches to meet local market demands.
The global pandemic posed unprecedented challenges, necessitating rapid and effective training of healthcare professionals (HCPS) on COVID-19 vaccination protocols. This global case study showcases the development and implementation, of comprehensive training modules, webinars and infographics designed to equip HCPs with the knowledge and skills required for efficient vaccine administration, ensuring public safety and health.
Vaccines
Preventive Care
An HCP awareness campaign about the importance of preventing Chemotherapy-Induced Nausea and Vomiting (CINV). By highlighting the brands dual-action efficacy and patient benefits, the campaign seeks to shift CINV from being seen as an inevitable side effect to a preventable condition. This initiative positioned the brand as a key solution in CINV management, enhancing patient care and chemotherapy outcomes.
HCP Resources
An innovative educational portal designed to empower healthcare professionals (HCPs) with continuous learning. The portal was developed to address the growing need for accessible, up-to-date brand information and comprehensive medical education resources.
Patient Education
Chemotherapy-Induced Nausea and Vomiting (CINV) can significantly impact patients’ treatment experiences and quality of life. A creative awareness campaign focused on CINV prevention helps educate and empower patients and healthcare providers about effective strategies to manage these side effects. By promoting early intervention and the antiemetic options, the campaign will help shift the perception of CINV from something to endure to something preventable, enhancing patient outcomes and treatment satisfaction.
Patient Advocacy
Highlights of our work with ALK Positive UK, a patient advocacy group supporting those affected by ALK-positive lung cancer, a rare and aggressive form of non-small cell lung cancer (NSCLC). Providing crucial resources, including emotional support and information for patients and caregivers. Emphasising the importance of patient advocacy in bridging gaps between patients and the medical community, raising awareness, and influencing research and policy to improve outcomes.
“I have always enjoyed opportunities to work with Creative Planet. It is clear from brief through to delivery that the team has great attention to detail and a strong commitment to creating engaging and high-quality content.”
CREATIVE PLANET CLIENT - 2024
